Posts Tagged ‘marketing advice’

Marketing Advice I Can Use

May 20, 2019

Like all independently published authors, I am entirely responsible for marketing my novels. While I am more than willing to talk your ear off about my books should I corner you at a party, I’m not so great at finding bigger venues. I’ve organized a couple of book launches, but they turned out to be more tea party, less launch. I read as much about marketing as I can, but most of the advice I’ve found applies to younger, wealthier people living smack dab in the middle of New York, the kind who don’t have to factor in grocery shopping and the laundry between sessions on social media and schmoozing with influencers and trend-setters.

Still, the universe does provide if you wait long enough. My quilt guild is planning a holiday boutique. Since the key to all marketing advice is always ask if you can join in, I asked if I could participate. As far as I could tell, the only requirement for vendors was that all the items for sale must be handmade.

“Could I sell my books?” I asked. “Ann Anastasio and I wrote them ourselves, so that’s kinda sorta maybe handmade.”

The committee agreed that my books qualify as a handmade item, and I slapped the table fee down before they changed their minds. This boutique might not appear on the international book festival calendar, but I’m grateful for any chance to meet potential readers.

Luck and wisdom!