I rented a booth at a holiday boutique to sell my books. Knowing that I can promote other people’s products much better than I can my own, I invited two friends who write in basically the same genre to share my table. To my great delight, the scheme worked. We all sold books, and we all had a great time. To me, the moving target that is self-promotion is easier to vector in on with friends. It seemed that even the shoppers who didn’t buy our books spent more time listening to our pitch when there were three of us at the table. You might think bringing in competition would hurt my chances of making a sale, but it didn’t work out that way. Next time you’re planning a book event, consider helping another author and see how it helps you.
Luck and wisdom!
PS – Shameless self-promotion alert, you can buy The Chenille Ultimatum here.