Jolabokaflod – An Icelandic Christmas Treat

Giving books at Christmas is an Icelandic tradition that goes back to World War II. It’s called Jolabokaflod (Christmas Book Flood). It helps that Iceland’s literary history goes back to the medieval era, and that every Icelander gets a book catalog sometime in November from the Iceland Publishers Association. As an independently published author I would love to see a Christmas Book Flood start in this country, so I have to wonder why most Icelanders buy books and most Americans don’t (or at least that’s what I’ve been told).

I am on the far edge of the book-buying curve. My one regret is I buy books by the pound and read by the page, so I’ve got stacks of unread books around the house. They go nicely with my stacks of unfinished quilt projects because if push comes to shove I can throw some fabric over the books and call them end tables.

One of the reasons I don’t read as much as I would like is that reading is a treat for me. It’s my reward for getting all the chores finished and my deadlines met. Since I acquire obligations at the same rate I acquire books (and fabric), you can see my problem. Even if the chores are done, there is always some deadline or other hanging over my head.

I suspect that is true for many Americans. Reading for pleasure is treated as an indulgence. I think the Icelanders have a better idea – reading is a treat, yes, but a vital one, like making time for family or enjoying the outdoors. I say it is time to be nicer to ourselves, and revel in the joy of reading. If that encourages you to buy more books for Christmas presents this year, so much the better.

Luck and wisdom!

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One Response to “Jolabokaflod – An Icelandic Christmas Treat”

  1. rhythmicripplesblog Says:

    Love it!

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